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The rapper still got paid, got tremendous buzz around his album, got his music out to millions (thanks in part to the efforts of Funkmaster Flex, who streamed it on Hot 97) and, as promised, got the best first-week sales of his career. Analysis? That's Samsung's problem, not Jay-Z's. UPDATE: The launch of Magna Carta Holy Grail experienced some technical difficulties early this morning-scores of users including FORBES contributor Joshua Steimle found that Samsung's app didn't work. Not a bad way to start the July 4th weekend. And either way, he'd have gotten paid, racking up the best first week sales of his career. Perhaps best of all, Jay-Z guaranteed himself an insurance policy: if the album had leaked to an outside source before tonight, that would have been Samsung's problem. The rapper has already achieved his probable goals for the album: getting paid millions of dollars, getting heard by millions of listeners, and getting the kind of buzz that will boost his other ventures-particularly his stadium tour with Justin Timberlake this summer. "The music business is changing as labels and artists partner with a breathtaking array of new technology services, and the industry’s premier award recognizing artists’ commercial achievement should similarly keep pace."Įven if nobody buys Jay-Z's album when it arrives on physical and digital store shelves in three days, Magna Carta will be a huge win. "The reality is that how fans consume music is changing," explained RIAA's Liz Kennedy. The organization actually changed its rules on July 1 to ensure that Jay-Z's album would be instantly recognized as platinum, removing the old 30-day waiting period that once existed (to account for potential returns of physical albums). But the Samsung sales will count toward the RIAA's platinum certification process.
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